Meyve suyu ürünlerinde yapılan ticari reklam uygulamalarının hatırlanma düzeyi %34, yeni marka veya ürün çeşidi satın alma oranı da %9'lar seviyesinde, sadakat düzeyi açısından mutlak kitle olarak tanımlanacak tüketici oranı da %36,3 seviyesinde bulunmuştur.
Antalya il merkezinde toplam 389 tüketiciden yüz yüze anket yöntemiyle elde edilen yatay kesit verileri analiz edilmiştir. Öz Bu makalede pazarlama karmasının tutundurma elemanı unsurlarından biri olan reklamın, meyve suyu tüketimi ve marka tercihine olan etkileri incelenmektedir. According to the results of bounds test applied for the analysis of model establish for unprocessed agricultural products, no interpretation was made because the F statistics for the cointegration relationship between real effective exchange rates and unprocessed agricultural products was between the upper and lower limits. In other words, no cointegration vector was found. As a result of the empirical results, at the significance level of 5%, the maximum eigen values and trace values, which were calculated using Johansen Cointegration Analysis regarding the relationship of real effective exchange rate and the processed agricultural products, were found to be lower than the threshold values. In this study, Johansen Cointegration Analysis was used for the relation between real effective exchange rates and processed agricultural products, and the Bounds test was utilized for the relationship with unprocessed agricultural products. Despite that many studies have been carried out on this subject, this study focuses on the processed and unprocessed agricultural products and enables us to compare the effects of real effective exchange rates on these agricultural product classes. The aim of this study is to determine the effects of changes in real effective exchange rates on the Turkey’s processed and unprocessed agricultural product exports to the EU. According to the logit model results, it was determined that the families' red meat consumption amount is affected from statistical variables such as number of family members, education level, spouse's employment status, income, cheapening of the price of red meat. A logit model was used for analyzing the factors that influence the red meat consumption of the families participating in this research. It was determined 75.6% people participated in the study consume more red meat if the price of red meat cheapens. It was determined that 47.5% of consumers participated in the study were ready to pay extra for red meat in the food safety. Consumers prefer red meat due to be the most nutritious, respectively be healthy, delicious, habit and easy to access. In the study, it was determined that in red meat buying place preference consumers prefer traditional retailers such as butcher been specialized. Considering the red meat consumption of the people subjected to research, it was determined that beef meat was the most preferred kind among all the other kinds of red meat. According to the findings of the research, the annual red meat consumption per capita was determined to be 34.22 kg.
In the study it was determined that all the consumers consumed red meat. In this study, 384 persons have been subjected to questionnaire made in order to determine the red meat consumption and preferences of the people living in the central district of Tekirdağ province. Analiz sonuçlarına göre, ailelerin gelir düzeyi, eğitim düzeyi, ailedeki kişi sayısı ve mevsimsel değişkenler meyve suyu tüketiminde etkili olarak belirlenmiştir. Bu araştırmada, ailelerin meyve suyu tüketimini etkileyen faktörleri belirlemek için Logit Analizi kullanılmıştır. Meyve suyu tüketiminde tüketiciler çoğunlukla vişne suyunu tercih etmektedirler ve marka olarak Cappy markasını tercih etmektedir.
Çalışmada, ailelerin % 82.8'inin meyve suyu tükettiği belirlenmiştir. 384 aile ile yüz yüze görüşme ile anket çalışmasından elde edilen veriler kullanılmıştır. ABSTRACT: Bu çalışmada, Edirne ili merkez ilçedeki ailelerin meyve suyu tüketimi ve meyve suyu tüketimini etkileyen faktörler incelenmiştir.
According to analysis results it is obvious that the level of income the families, their educational background, the number of the family members, the seasonal variables influence the juice consumption. In this research, Logit analysis was used to analyze the factors which affect the juice consumption of the families. In the juice consumption the consumers prefer mostly cherry juice and cappy as a brand. In the study, it has been identified that a total of 82.8 % of the consumers consumed fruit juice. The data used in the study have been obtained from the surveys conducted through face-to-face interviews with 384 families. ÖZET: In this study, the juice consumption and the factors which affect the juice consumption of the families in the centre district of Edirne was investigated.
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